WHERE PLAY MEETS PURPOSE

Our mission is to help every pet live a calmer, happier, and more fulfilled life through natural, purposeful play.

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Long tug rope dog toy for training and interactive play

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ROPE TOY DESIGN

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Created for the family you choose.

DOG CORNER CAT CORNER

LICKING IS ENRICHMENT

LiCkimat collection

A LickiMat isn’t just a feeding tool - it can be used as a daily ritual that calms and entertains your dog, providing mental stimulation and healthy, lasting tiredness.

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130 cm of truly meaningful, thoughtfully designed training through play

Made For Bonding & Training

Feel The Difference

Handmade tug toy rope for dogs made from OEKO-TEX certified fleece

Tug Rope Toy

From €28,00

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To all pet lovers, straight to your door

Durable & Safe

Animal friendly materials for healthy joy

From Chaos to Calmness

Scientifically supported benefits

Discover the enrichment your pet deserves

YOUR FAVOURITES

Reduced anxiety and boredom

LickiMat collection

Guide to the

Perfect Sniffing Toy

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Dog puzzles

Cat-Approved

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NEW

ROPE TOYS

MUST HAVE

SNIFFING TOYS

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Sniffing Toys & Handmade Snuffle Mats for Dogs and Cats

Cat Corner

Dog Corner

Dog playing with Sniffing Ball Dark Pink for mental stimulation

Dog sniffing treats hidden in Sniffing Ball Dark Pink

PLAY WITH PURPOSE

Crafted by hand from soft, pet-safe fabric, the Sniffing Snake elevates your dog’s sniffing experience - encouraging deeper engagement, reducing stress, and supporting calm, balanced behavior.

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What Pet Parents are saying

Zhanis & Grietina

My crazy little rascal absolutely loves the “Sniffle Ball”! It’s especially useful on days when we don’t have time for more engaging activities — or when the kid suddenly gets cranky 😁. It takes just a moment to fill it with treats, and then our pup stays busy for 15–20 minutes, followed by a lovely calming effect. The ball is made from soft, high-quality fabric and has lasted us for over a year. 👍🏼

The woof Toys friends

Nora & Bicitis

A very good sniffing ball - my dog and I both love it! He happily searches for treats and then lies next to it after a job well done. I like that the toy keeps him busy while also calming him down. The ball is soft, high-quality, and easy to clean. A truly valuable purchase for our everyday life!

The woof toys friends

Laura & Dreik

We started using the Yoggie Pot when our Amstaff puppy was about 3–4 months old, filling it with wet food, Greek yogurt, and vegetables. The puppy stays engaged for up to an hour, well-fed, and relaxed after a long licking session. A high-quality evening activity before bedtime.

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Your favourite products

Tested & Approwed by Hundreds Wet Noses

Sniffing Mat Light Woof

(1)

From €34,00

LickiMat Yoggie Pot

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€26,50

Color

interactive dog puzzle roller for slow feeding, mental stimulation, and foraging instincts, durable and dishwasher-safe

Circle Puzzle

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€20,00

Small Changes, Big Everyday Impact

FROM BEGINNER TO ADVANCED

Dog puzzles

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SLOW FEEDING

LICKIMATS for cats

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NEW

ROPE TOYS

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Read This Before Your Dog Gets Bored

The Ultimate Guide to LickiMats: Slow Feeding, Mental Stimulation & Happy Dogs

LickiMats make mealtime fun, calm, and healthy! They slow eating, reduce stress, and provide mental stimulation for dogs and cats of all sizes. Perfect for daily feeding, treats, or even frozen for longer-lasting fun.

Puppy At Home

Raising a puppy can be joyful and challenging - this guide shows how enrichment tools like LickiMats, sniffing mats, tug ropes, and puzzles help your puppy learn calmness, focus, and essential life skills.

How to Choose the Right Sniffing Toy for Your Dog

Not sure which sniffing toy your dog needs? This guide explains the differences between Mats, Balls, and Snakes helping you choose the best option for confidence, calmness and enrichment.

A puppy at home is happiness - but sometimes also quite a challenge for the whole family.

Invest in your puppy from day 1

Puppies explore, learn, and grow through play, sniffing and interaction, making enrichment toys and training tools essential for healthy development.

A dog trainer’s Top Picks for Your Puppy

LickiMats

Licking is a calming activity that releases endorphins, improving your dog’s wellbeing and creates a healthy, long lasting tiredness. Thanks to its unique texture and durable material, the LickiMat Slodog is one of the longest-lasting and most chew-resistant LickiMat products - making it ideal for puppies. Safely use a lickimat of your choice daily in situations where you want to help your puppy learn calmness or simply keep him busy and engaged.

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SNIFFING TOYS

continue with sniffing

Sniffing is a natural investigative activity that provides “food for the brain.” It engages your dog’s mind, provides mental stimulation, satisfaction and builds confidence. For small-breed puppies we recommend an S size mat; for medium and large breeds, choose M or L sized ones. This is a great foundational toy - treats are easy to find preventing frustration when the challenge is too hard. It’s an excellent tool to build focus and concentration, while keeping your puppy happily engaged and calm.

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Puppy exploring Sniffing Mat with hidden treats for enrichment play.

TUG TOYS

With puppies, play matters.

Through play, you can teach your puppy to balance excitement and calmness, practice “drop it” and use our tug toys as a wonderful tool to redirect attention when your puppy wants to run to other dogs or people - showing that focusing on their guardian is always rewarding and fun. For small breeds, we recommend size S; for medium and large breed puppies, M. Play is essential for every puppy - to burn the energy, but also to strengthen the bond with their guardian and learn valuable skills.

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FOR PUPIES

TREATS MATTER

Treats are more than just tasty snacks for puppies - they’re a powerful tool for learning and building confidence. Introduce treats slowly into your puppy’s diet, starting with single or limited-ingredient options to reduce the risk of upsetting their developing digestive system and to help identify any sensitivities or allergies early on.