Blog posts

Not sure which sniffing toy your dog needs? This guide explains the differences between Mats, Balls, and Snakes helping you choose the best option for confidence, calmness and enrichment.

The Woof Toys is a small family-run brand born from the heart of our dog training school – The Woof Academy. Inspired by years of working with family dogs and shelter pups, we create high-quality enrichment toys that support natural sniffing, calm the nervous system, build confidence, and help pets feel truly happy. Over the years, we’ve seen real-life transformations - dogs & cats who relax more easily, families whose daily routines finally feel calmer, and pets who grow emotionally stronger through meaningful play. Our toys are designed to last, made to be used daily, and created with a deep belief that real love is about investing in your pet’s mental, physical, and emotional wellbeing. Each toy is handcrafted in collaboration with HEA HOOG, a remarkable enterprise whose mission is to provide meaningful work opportunities for people with special needs. With a sunshine child in our own family, this mission is deeply personal to us and woven into everything we do.* Every item is tested and approved by our trusted expert team - our dogs Theo, Minnie, and Rafa; our cats Vikkie, Mika and Tigra; and The Woof Academy’s wonderful clients. Their feedback inspires us to develop toys that truly work in real life, not just in theory. Alongside our handmade sniffing toys, we offer LickiMat mats, bowls, and other proven enrichment tools for dogs and cats - because a fulfilled, balanced pet makes every day better for the whole family. Sunshine child – a warm, affectionate term often used to describe someone with Down syndrome.